Why I Split My Website in Order to Streamline My Business

A box of office supplies

When confronted…Well…confronted is too strong a term…Let me begin again….

When some boss friends confided that the religious undertones in my website were a turn-off, it became a concern for me. They admitted that if they didn’t know me already, they would worry about being judged, preached to, or that I would try to convert them into nuns standing on street corners, in a sandwich board, screaming lines from Exodus. (Can you picture it?)

I am a United Methodist through and through BUT I don’t preach and don’t judge when talking to my clients (although, I have cussed out my computer and bad drivers from time to time). A while after I met my boss friends, they learned that I have a strong faith and want to help churches and faith-based organizations spread their word, their work, and their good. I also want the local bread shop, barber, tattoo artist, or any other small business to succeed. I don’t believe that a church has to work strictly with a faith-focused business and also that a secular business can’t work with a Christian business owner. We should all be able to work together to make the client’s goal a success no matter if we are Bible thumpers or Marilyn Manson concert goers (great concert by the way.  A bit too long between costume changes, but great show!). We should be able to see the business’s or organization’s vision and help it come to virtual reality.

Everybody get together try to love one another right now.

As a digital marketing specialist, I thought it would be smart to create a second website called Covered-Dish.com. Covered-Dish.Com focuses on digital marketing and web design for faith-based organizations. On my original website, PetreyDish.com, I removed all mentions of faith. Well, almost all. I kept some details in my bio.

Here’s why I split my business (web-wise) in two

Major reasons:

• Clarify target market
• Remove possible confusion
•Remove religious undertones
• Strengthen religious tones

Minor reasons:

• Better SEO
• Better targeting for faith based groups
•Prevent secular businesses from being biased (no preaching or quoting
scripture here!)

Katey at work
(Photo credit: Sarah Kane Photography)

Does it take twice as much time to market?

Surprisingly… No! Yes, I did create a separate Facebook Page and Instagram account. I’m not really focused on those at this time, but they are there and I post sporadically. When I do spend time on social media marketing, it takes about ten extra minutes. Hootsuite has been a great help with that. Hootsuite allows me to schedule out posts in advance so when the ideas are flying and get knock them out and get them scheduled. I also make sure to spread them out so it’s not ten posts one week and then nothing for the next two weeks. Some consistency is important.

I am focusing more on the websites for now. Using the same article, I can change “business” to “church” or “faith based organization” and change “clients” to “community” to create two different pieces. One for each site. I also reword the content a little so it’s not exact because Google is a smart bot and doesn’t like it when posts are too similar.

No, I didn’t get a second business license. I did not set up a second billing system. I do not have a separate location or a different pet to have in the office for my Covered-Dish.Com clients. For clarity and to appease the Biblically sensitive, I made a simple change in marketing strategy and use the same email on both websites. Have my main site and marketing more secular and have a second site be more Peace, Love, and Joy. Now go and be blessed.

Can’t we all just get along?
For crying out loud!
Come on!

Let there be peace on earth and let it begin with me.

Get The Skill Development You Deserve (Without Emptying Your Wallet)


It may seem like a no-brainer, but if we want to grow our businesses, we need to continue to expand our knowledge and skills. We need skill development.

There are many ways to increase our aptitudes. We can read and research on our own, sign up for webinars, participate in online chats, and watch YouTube videos. We can attend conferences, read blogs, Google, and try the classic trial and error. Maybe you haven’t done all of these. Maybe you should! Maybe you’ve been so busy dealing with the work fires you haven’t had time. Forcing yourself to block out an hour or two a few times a week to develop your talents sounds like a monster task. Where are those hours coming from? But, let’s be honest, it’s needed if you want to develop your skills and talents. To stretch yourself. To grow.

Have you added to your to-do list to read a particular development book? Do it!

Have you been meaning to search YouTube videos to learn or develop a particular skill for your business? Do it!

Have you found others in your industry that are willing to collaborate or share information? Make time!

Do you think your industry is so tight-lipped that you feel isolated or need a security clearance to be in the know? Think again because we are becoming a society of supporters and helpers. Keep looking and you’ll find friends in your industry.

If you’re like me and can’t afford a $900 (or more) weekend conference (not including hotel and travel), then look for other alternatives. Free and low-cost alternatives. Maybe you haven’t thought of these opportunities or maybe you don’t know where to start looking.

So, check out my ever-growing list of ways to continue becoming even more of an expert as you grow and develop your skills, talents, business, health, life, and badassery without having to go into debt.



If you go to YouTube and do a search, you find several suggestions to advance and learn just about everything you need to know. I did a search to learn if I had wild onions growing in my yard and if they were editable. (As long as they are not in a pet potty area, they are edible and what I had growing wasn’t wild onions). I’ve used videos to declutter, learn more about YouTube itself (yep, searching YouTube to learn more about YouTube), connecting my computer wirelessly to a printer, how to fix a photo issue via editing and more. YouTube is more than dogs being clumsy.



Channel Notes – Where I go to learn about YouTube. (Yeah, yeah, learning YouTube on YouTube.)
Social Media Examiner – My favorite spot for all things social media.
Sunny Lenarduzzi – Great for branding and business building.
Marie Forleo – Fantastic business development videos.
MailChimp – Is platform specific, but useful for me in my business.
Google – A great way to stay up-to-date on what’s happening with the platform.
LinkedIn – Great tips and tricks for getting the most out of LinkedIn.


Facebook & LinkedIn

Facebook is always popular and is continuing to grow. Have you joined any business-related groups? Do a search on Facebook and check out group categories or events. Joining groups or even creating a group can be a very powerful tool. Just remember to keep up with it. You’ll get the most out of a group if you’re an active participant. Not the group for you? Leave it and join a different one – or three! The same thing goes for LinkedIn.

I found a Facebook group of female bosses where we network online and in public. We ask questions, explore options, help each other find answers, give and receive referrals, hold each other accountable and simply cheer each other on. I am also part of a book study club that is reading a self-improvement business book. The group is a mix of online and meetings.



• Boss Babes RVA – Awesome group for women in business. (You must be with a Richmond company to join, but there are other similar groups on Facebook if you do a little looking.)
Girlboss – Because who doesn’t need some all-in motivation?
Alpha Female Sisterhood – A positive active group of women business owners managed by business coaches.



By simply scrolling through Instagram, I’ve found free webinars of all kinds. From these ads, I have participated in 2 different webinars about business development and improving marketing techniques, both of which I learned from. I took notes and implemented their suggestions and have seen positive results. They push you to sign up for services and it’s up to you if you want to pursue more or be content with the freebie.



Even though some may say that Twitter has lost its way, it is still a great place to grow your knowledge and skills. Finding chats related to your business, hobbies or interests is one of the best ways to network and learn. By using a particular hashtag, you can find different conversations to be a part of. Want to learn more about LinkedIn? Participate in #LinkedInChat (Tuesdays at 7 p.m. ET). Need help with branding? Join #brandchat (Wednesdays at 11 a.m. ET). Girl boss? #BizGalz (Mondays at 1 p.m. ET) and #PFWChat (Thursdays at 11 a.m. ET) are great suggestions. The possibilities are staggering! And don’t just lurk. Participate. Share. Ask questions. There are chats for bloggers, trainers, church, foodies, and hippies, just to name a few. Find the ones that speak to you!



Meetup is a free app and website that lets like-minded people meet for pretty much anything. I dug my heels in when it came to meetups because I’m shy and an introvert. I finally put on my big girl pants and joined. I found meetings near me that cover all sorts of topics, many of which are business related! I found meetups for women business owners, photographers, media marketers, hikers, networkers, and on and on. I went to one. I clung to the wall like the floor was going to collapse and ended up leaving a little early because I was so out of my element. I left with really good notes and it gave me a lot to think about. It was uncomfortable. I’m glad I went and, I’m proud to say, I’ve signed up for more meetups near me.



Goodreads is a free app that a friend recommended. I love it!! It allows the users to create lists of books you have read, what you’re currently reading, and book you want to read. Once you start putting books in those three categories, it will give you more book suggestions. Want to read #Girlboss by Sophia Amoruso or completed it? Goodreads will give you other suggestions similar to how Amazon does (because it’s connected to Amazon) like You Are a Badass by Jen Sincero and The 5 Second Rule by Mel Robbins.

Don’t forget to connect with your friends via the platform. If your friend enjoyed a book, Goodreads will suggest it to you. If you finished a great book, then you can send a recommendation to a friend. Goodreads makes reading on your own interactive. I use this app all the time when I’m at the library to help me remember titles and have also found it a great place to store recommended books your friends and colleagues mention during a conversation.



If you haven’t invested in Audible, I recommend it. While the app is free, be aware that the books are not.  It’s another way to listen to books, get suggestions, and grow your knowledge. You can listen from your computer or phone, while you drive, workout, cook, clean, get ready, or while having your morning coffee. The app also can adjust the narration speed so you can listen a little faster or slower. (I will say it’s pretty embarrassing when you’re at the gym and realize your headphones aren’t fully plugged in so your neighbors can hear your book in chipmunk mode.) What a great way to make great use of your time! I think Laura Vanderkam, author of What the Most Successful People Do Before Breakfast would be proud. If Audible isn’t right for you, there’s always the audiobooks section at your local library (obsessed!).



If you aren’t ready to invest in Audible, then podcasts may be more your speed. iTunes and Stitcher have loads of free options as well as various web resources. My personal favorite business podcast is The Social Media Examiner Show.


 Take these as a few of my humble suggestions for keeping your skill development on track without stressing over the money you need to invest.

What other ways have you gained knowledge and developed your skills?