When confronted…Well…confronted is too strong a term…Let me begin again
When some boss friends confided that the religious undertones in my website were a turn-off, it became a concern for me. They admitted that if they didn’t know me already, they would worry about being judged, preached to, or that I would try to convert them into nuns standing on street corners, in a sandwich board, screaming lines from Exodus. (Can you picture it?)
I am a United Methodist through and through BUT I don’t preach and don’t judge when talking to my clients (although, I have cussed out my computer and bad drivers from time to time). A while after I met my boss friends, they learned that I have a strong faith and want to help churches and faith-based organizations spread their word, their work, and
Everybody get together
As a digital marketing specialist, I thought it would be smart to create a second website called Covered-Dish.com. Covered-Dish.Com focuses on digital marketing and web design for faith-based organizations. On my original website, PetreyDish.com, I removed all mentions of faith. Well, almost all. I kept some details in my bio.
Here’s why I split my business (web-wise) in two
• Remove possible confusion
•Remove religious undertones
• Strengthen religious tones
• Better SEO
• Better targeting for
•Prevent secular businesses from being biased (no preaching or quoting
Does it take twice as much time to market?
Surprisingly… No! Yes, I did create a separate Facebook Page and Instagram account. I’m not really focused on those at this time, but they are there and I post sporadically. When I do spend time on social media marketing, it takes about ten extra minutes. Hootsuite has been a great help with that. Hootsuite allows me to schedule out posts in advance so when the ideas are flying and get knock them out and get them scheduled. I also make sure to spread them out so it’s not ten posts one week and then nothing for the next two weeks. Some consistency is important.
I am focusing more on the websites for now. Using the same article, I can change “business” to “church” or “faith based organization” and change “clients” to “community” to create two different pieces. One for each site. I also reword the content a little so it’s not exact because Google is a smart bot and doesn’t like it when posts are too similar.
No, I didn’t get a second business license. I did not set up a second billing system. I do not have a separate location or a different pet to have in the office for my Covered-Dish.Com clients. For clarity and to appease the Biblically sensitive, I made a simple change in marketing strategy and use the same email on both websites. Have my main site and marketing more secular and have a second site be more Peace, Love,
Can’t we all just get along?
For crying out loud!
Let there be peace on earth and let it begin with me.