A box of office supplies

Why I Split My Website in Order to Streamline My Business

When confronted…Well…confronted is too strong a term…Let me begin again….

When some boss friends confided that the religious undertones in my website were a turn-off, it became a concern for me. They admitted that if they didn’t know me already, they would worry about being judged, preached to, or that I would try to convert them into nuns standing on street corners, in a sandwich board, screaming lines from Exodus. (Can you picture it?)

I am a United Methodist through and through BUT I don’t preach and don’t judge when talking to my clients (although, I have cussed out my computer and bad drivers from time to time). A while after I met my boss friends, they learned that I have a strong faith and want to help churches and faith-based organizations spread their word, their work, and their good. I also want the local bread shop, barber, tattoo artist, or any other small business to succeed. I don’t believe that a church has to work strictly with a faith-focused business and also that a secular business can’t work with a Christian business owner. We should all be able to work together to make the client’s goal a success no matter if we are Bible thumpers or Marilyn Manson concert goers (great concert by the way.  A bit too long between costume changes, but great show!). We should be able to see the business’s or organization’s vision and help it come to virtual reality.

Everybody get together try to love one another right now.

As a digital marketing specialist, I thought it would be smart to create a second website called Covered-Dish.com. Covered-Dish.Com focuses on digital marketing and web design for faith-based organizations. On my original website, PetreyDish.com, I removed all mentions of faith. Well, almost all. I kept some details in my bio.

Here’s why I split my business (web-wise) in two

Major reasons:

• Clarify target market
• Remove possible confusion
•Remove religious undertones
• Strengthen religious tones

Minor reasons:

• Better SEO
• Better targeting for faith based groups
•Prevent secular businesses from being biased (no preaching or quoting
scripture here!)

Katey at work
(Photo credit: Sarah Kane Photography)

Does it take twice as much time to market?

Surprisingly… No! Yes, I did create a separate Facebook Page and Instagram account. I’m not really focused on those at this time, but they are there and I post sporadically. When I do spend time on social media marketing, it takes about ten extra minutes. Hootsuite has been a great help with that. Hootsuite allows me to schedule out posts in advance so when the ideas are flying and get knock them out and get them scheduled. I also make sure to spread them out so it’s not ten posts one week and then nothing for the next two weeks. Some consistency is important.

I am focusing more on the websites for now. Using the same article, I can change “business” to “church” or “faith based organization” and change “clients” to “community” to create two different pieces. One for each site. I also reword the content a little so it’s not exact because Google is a smart bot and doesn’t like it when posts are too similar.

No, I didn’t get a second business license. I did not set up a second billing system. I do not have a separate location or a different pet to have in the office for my Covered-Dish.Com clients. For clarity and to appease the Biblically sensitive, I made a simple change in marketing strategy and use the same email on both websites. Have my main site and marketing more secular and have a second site be more Peace, Love, and Joy. Now go and be blessed.

Can’t we all just get along?
For crying out loud!
Come on!

Let there be peace on earth and let it begin with me.

Katey Petrey McCarney

Katey has worked in website design since 2007, launching her own company in 2010. An avid learner, Katey is on a continual path to educate herself about her ever-changing digital industry. When she's not online, Katey spends time with her husband and their foster dogs.

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